Advice on Brochure Design
Brochure design shall be of the same height as that of the brand;
As it gives customers the first impression on company, the brochure shall be uniquely designed; all the companies’ advantages can be showed by the brochure. According to the different purposes, brochure focuses on different aspects, such as product introduction, enterprise culture, market values or investment inviting. In short, the design purpose shall be guided by the function; even a comprehensive brochure shall have its core value.
Brochure design shall be farsighted. Since it is a long process to establish a company’s brand reputation, the design of brochure shall be farsighted, or it will be out of date soon after. The most important in brand design is doing whatever others can not do.
The final comes to the cost. The most important words in modern enterprise are cost and efficiency. Cost saving is an untiring pursuit of the company. However, when it comes to brochure design, things are different. Brochure samples for various purposes are determined not by budget, but by the required information amount. If you save money on brochure design, it may eliminate the potential market to be created by the brochure samples.