Features of Brochure
Brochure is a kind of visual expression that attracts readers’ attention in a short time and gives them moment incitement by its pages layout. Various brochures can be divided into the following types according to the content and form: policy brochure, religion brochure, technique brochure, enterprise promotion brochure. Among the above, the most popular one is enterprise promotion brochure.
All kinds of brochures share the following features:
Firstly, brochure can be wisely used for various purposes. Any social organization, both businesses and institutions can determine the contents according to its own requirements, unrestricted by the gatekeeper of mass media.
Secondly, brochure is systematic designed with direct purposes. The brochure offers systematic introduction based on special purpose about products, functions, technology, enterprise’ sense of values as well as its contributions to society.
Thirdly, brochure is an exquisite printing with low cost. Different from other design and composition, brochure requires excellent visual effects. Special attention shall be paid to the overall layout. Besides, internal texts, pictures and sub-titles shall be unique and eye-catching. Generally, two pages create a visual space as a whole, well cooperated without any boundary or restriction.
Application fields and benefits for selling
Application fields of brochure in selling
Brochure can be widely used in tourism
Advantages of brochure in selling
Brochure design can attract people’ attention; brochures are so widely used for any new shop or new tourist attraction, existing tourist attraction, new products or service, or products and service of limited edition or special trade fair.
Promotions and preferential methods can be printed on brochures to encourage and invite people to visit you. In order to catch more eyes, promotions and preferential methods shall be clearly indicated on the brochure. In case the contents are common knowledge, sellers can take it as an opportunity to create connections with customers.
In case a brochure is used as a return receipt for order, some space can be reserved for the holder to write his name, address, etc. Brochure is also used as a special discount voucher or an admission ticket of a trade fair. The following activities shall be well cooperated to gain richer benefits. A questionnaire can be attached to the product. Customers will answer the questions and feedback to the company. These feedbacks can be used to establish customer database to create connection with customers and reserved for direct mail or other marketing methods.