The design of food catalogue needs to start from the features of the food,give expression to features such as the visual sense and the gustatory sense,and stimulate the appetite of customers,thus arousing customers´ desires to buy.
The design of catalogue in hospital should be prudent,in good taste,safe and healthy and makes people feel harmonious and trusting about the hospital. The style needs to accommodate the taste of common people.
The design of the catalogue of medical equipments should generally start from the property of the product itself, give expression to the function and merits of the product,thus delivering the message of the product to the customers. The design of hotel catalogue should give expression to feelings such as deluxe and enjoyment and some unique elements should be used to refelect the quality of the hotel.
The design of catalogue used to attract investment should mainly give expression to the concept of investment promotion and reveal its advantage to arouse the interest of investors.
According to various purposes,the design of catalogue for the publicity of schools can be roughly divided into the following categories: catalogue for image advertising, for students recruiting, for year books,etc.
The design of catalogue for IT enterprises must be brief and bright and give expression to the features of IT enterprises, integrate high-tech information to represent the industrial features of IT enterprises.
The design of pharmaceutical catalogue is relatively unique, and can be categorized as follows according to the consumers: drugs consumed by hospitals( The consumers are the director of the hospital,doctors and nurses,etc.);drugs consumed by drugstores( The consumers are the store manager, shopping guides, doctors at the store, etc.)
The style of design needs to be adjusted for different purposes.
The design of catalogue for housing estates should ,in general, depend on the sales of the real estates,for example, catalogue for the opening quotation, for image advertising ,for the features of houses. These kind of catalogue needs to give expression to fashion, harmony and human environment，etc.
The design of clothing catalogue emphasize more on customers´ need on grade, visual and tactile sense. The style of design vary along with different styles of the clothes,for example casual clothing and work wear,etc.
The design of catalogue for school anniversaries needs to give expression to the concept of joy, reunion, full of good sprite and nostalgia.
The design of sports catalogue should give expression to the features of this profession , that is fashion , dynamic and convenience. Slight differences in the expression exist according to specific professions.