Press work is products of printing, a general term for final products using printing technology.
In daily life, there are a wide range of printing products, including newspapers, books, magazines, maps, posters, advertisements, envelopes, letters, trademarks, business cards, invitation cards, bills, greeting cards, calendars, various certificates, packing boxes and circuit board. Presswork is prevalent in the food, clothing, housing, transport and it is closely related to people’s life.
Although nowadays the computerization and digitization have simplified or even eradicated part of the image-text replication and color printing technology, reduced air and noise pollution, liberated people from hard-work, image-text printing still is relatively complicated and cumbersome.
Nevertheless, by virtue of the past ten years’ electronic business revolution, the modern image-text printing has undergone tremendous changes to meet the market demand. The changes include: (1) production cycle time reduction; (2) print on demand rather than keep loads of inventories; (3) larger amount of short version of printing (small amount of printing) (4) better coordination between clients and graphic printing company (like Fuyunda)
Fashion Design and PageMaker (like Photoshop of Adobe) have developed greatly and clients are more familiar than before with the layout before printing. Many large scale transnational companies have staff responsible for design and layout in Marketing & Public Relations Department.