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Xerox kicks off another round of global marketing campaign
Xerox Corporation ,the most ambitious and innovative company in the printing industry, launches a new round of global marketing campaign by exploring how Xerox helps iconic brands with business process and document management. The campaign takes brand characters out of their expected roles and shows them doing business processes such as invoicing or digitizing documents with exaggerated results. The campaign demonstrates there are better ways for companies to handle back office work – by innovating and partnering with Xerox, and offer better services.
"Xerox transforms the way we work, managing more than 11 million global invoices so we can focus on better serving our guests," said Susan Thronson, senior vice president,Global Marketing, Marriott International, Inc. "This campaign shows what two customer-centric companies can do when they speed up time-consuming business processes and focus on their core business. For us, that’s providing exceptional guest service. We wouldn’t have it any other way."
The campaign begins to broadcast the breadth of Xerox’s portfolio with heavy-weight television, print and digital media buys and by incorporating high-tech interactive billboards that use motion-sensing and touch-screen technologies. The dynamic RealBusiness.com campaign website, live on Sept. 7, integrates customer testimonials and offerings, from IT outsourcing to finance and accounting, document management and human resources support.
This campaign was an integrated initiative, created by Xerox´s global advertising partner Young & Rubicam, with the digital units and campaign website experience developed by VML. And MEC, Xerox’s global media agency of record, provided all media strategy, planning and buying. And it is marked as one of the most significant events in Xerox´ history.
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