After graduated, one of my friends has opened a shop selling notebooks. There are many kinds of spiral pocket notebooks at his small shop. I remember when the first time we met each other, we talk about our dreams the whole night in the dormitory. He said he want to set his fortune by himself. What he has said is come true. Every time I went to his shop he told me something about the notebooks. He wanted me to join him to make the shop bigger. All he said I record on a small ring bound notebook. All of the paper notebooks products are purchased from south China, for the cost is very low. He could earn much more profits from it. He told me that the first years he opened the shop is very hard. He had to find sale market all by himself. Anidea came to his mind that he could call schools asking them whether needs the kinds of notebooks. Surprisingly, many schools ordered the notebooks from his shop. Only a few months, he got the courage and enough money to study some management method from outside. So he went abroad to see how the foreigners make their notepad spirals. People in the west are very kindly to teach some new method in producing and marketing imprinted notebook journals. Usually a good binding journal may attract people a lot. At first, he was curious about why people tend to buy line notepad with binding. And all weather notebook in the west are all printed differently everyday. Everything in the world should not be dull or unchanging; only the fresh and creative things could be survived in the modern age. The most popular one in the west is moleskinenotebook. It is a famous brand in the Europe. And it is much softer than any other notebooks in the country. The wheat color and retro design attract more and more foreigners to buy as a memorial gift to their friends. I like moleskine printed lined paper best. The pocket laptop price in the west is much cheaper than in domestic. The quality is still guaranteed if you find some errors of the products. It has branches all over the world. Different kinds of notebooks displayed in his shop arouse me think widely. For I had never gone to other nations, I felt regretful for this. He told me you could often see promotion notebooks on the shopping mall. The big crowds squeezing into it are busy with find their loved style ofbound print. The moleskine diary 2011 sold out quickly after they are placed on the selling table. It really deserves to collect. Now I admire him not only for he opens a small shop, but also he could accept many ideas from the west. He is much more open minded than before. He is different. All he has done is dependable on his consist efforts. He learned a new marketing strategy from the worldwide. Customize net bookperfectly is an effective way to get more customer linked to the products. Designing the spiral pad personalized to make it distinctive among other notebooks. For example, if the customer wants to buy a moleskine diary, the shop assistant could recommend him to buy an accessory with a discount. He will think it is deserved to have the two together. It is another way of notebook promotional in market. Besides, we know how to promote the products, the most important thing should not be forgotten is the quality and service in selling pocket journal.