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  • Fashion Garment Packaging Box

    We assure you our cheap fashion garment packaging box printing can make your fashion packaging boxes looks super ever. Our fashion garment packaging boxes printing can gain bigger business for you.

    Item No:CPS-00000976    Price:Negotiable    Charging by:Emily

  • New Design Paper Gift Packaging Box

    Want your new design paper gift packaging boxes attract costomers back? Here you can get low price boxes printing and professional design for new design paper packaging boxes.

    Item No:CPS-00000977    Price:Negotiable    Charging by:Emily

  • Beautiful Matte Lamination Gift Box With Lid

    We assure you our cheap beautiful-gift boxes printing can make your boxes looks super ever. We accept the customized boxes design. Our beautiful gift boxes printing can gain bigger business for you.

    Item No:CPS-00001010    Price:Negotiable    Charging by:Emily

  • Different Colors Acrylic Packaging Box

    We assure you our high quality acrylic packaging boxes printing can make your acrylic packaging boxes looks super ever. Our colorfulacrylic packaging boxes printing can gain bigger business for you.

    Item No:CPS-00001011    Price:Negotiable    Charging by:Emily

  • Colorful Paper Packaging Box For Cosmetics

    Want your colorful paper packaging boxes attract costomers back? Here you can get low price colorful paper packaging boxes printing and professional design for your packaging boxes.

    Item No:CPS-00001012    Price:Negotiable    Charging by:Emily

  • Good Quality and Glossy Lamination Jewelry Packaging Box

    Our custom good quality jewelry packaging boxes printing is well-known for its fine quality and low price. Cheap good quality PVC window jewelry packaging boxes printing ensure the first step of business success.

    Item No:CPS-00001013    Price:Negotiable    Charging by:Emily

  • Eco-friendly Clear Printed Xmas Folding Packaging Box

    We assure you our cheap clear printed xmas folding packaging boxes printing can make your boxes looks super ever. Our CMYK PET Xmas folding packaging boxes printing can gain bigger business for you.

    Item No:CPS-00001015    Price:Negotiable    Charging by:Emily

  • Corrugated Paper Display Packaging Box Printing

    Want your packaging boxes attract costomers back? Here you can get cheap corrugated paper display packaging boxes printing and professional design for ice cream packaging.

    Item No:CPS-00001018    Price:Negotiable    Charging by:Emily

  • High-End Paper Gift Box

    We are professional making full color printing hot stamping high-end paper gift box.I think we are your best choice to start printing business.Believe us, we are your best choice and loyal friend!

    Item No:CPS-00002067    Price:Negotiable    Charging by:Emily

  • Paper Cardboard Cake Boxes Printing

    We are specialize in making brown carton,gravure,offset ,screen,paper cardboard cake boxes printing,We have been in this line for many years, and have established a good reputation as a stable and excellent supplier among our customers.Believe us!

    Item No:CPS-00002071    Price:Negotiable    Charging by:Emily

  • Graceful Card Packing/Color Box/Gift Box Printing

    we are good at making round,Square,Long Square red,green,black,yellow card packing,color box printing.I am sure we are your good choice to start printing business.Believe us, we are your best choice and loyal friend!Welcome!

    Item No:CPS-00002074    Price:Negotiable    Charging by:Emily

  • Gift Color Box for Promotion

    We are good at making CMYK,UV Coating,gift color box for promotion,belive us,we have good sales team, we could be your best choice,Welcome to browse our website,we could be your loyal friend and supplier.

    Item No:CPS-00002079    Price:Negotiable    Charging by:Emily

  • Cardboard Packaging Box Printing

    We are professional manufacturer in making 350gsm Kraft paper/B9 flute Art paper packing box printing,we are one of your best choice to offer good products with competitive price.

    Item No:CPS-00002089    Price:Negotiable    Charging by:Emily

  • Paper Packaging Box with Clear Window

    We are a leading and professional manufacturer of all kinds of boxes. We can provide paper packaging box with clear window, packaging box with clear window, packaging box printing for every user.

    Item No:CPS-00002614    Price:Negotiable    Charging by:Emily

  • Makeup Packaging Box Printing

    Are you finding some good box companies for packaging box printing? We are Chinese printing company that providing Makeup Packaging Box Printing, colorful cosmetic box, for more than 12 years. If you are in need of them, just feel free to contact us.

    Item No:CPS-00002655    Price:Negotiable    Charging by:Emily

  The design of packing boxeand consumer psychology

A product that has good sales performance must be tested by the market. In the whole marketing process, packaging plays a significant role. It communicates with the consumers with its specific figurative language, affects the first emotions of the consumers and makes the consumer interested in the products once their eyes fall on the package. It not only promotes success but also may lead to failure. Packages that are not expressive are usually ignored by consumers. With the continuous development and perfecting of the market economy, the vast number of consumers has grown mature and rational. The market shows features of the buyers’ market, which not only increase the difficulty in marketing but also make packaging and design face unprecedented challenge, impelling the packaging of products to understand the consumer psychology and to be more scientific and of higher grade. 

Packing has become the major practice of marketing in real commercial activities. Inevitably, it has close relations with the mental activity of consumers. Package designers, if they do not understand consumer psychology, may be at a loss. How to get the attention of the consumers and how to further arouse their interests and finally lead to their purchasing behavior? These are connected with the knowledge of consumer psychology. Thus, researching consumer psychology and the change of it is an important part of package design. Only by grasping and rationally apply the law of consumer psychology can we effectively improve the quality of design and improve marketing efficiency while increasing the added value of the products.   

Research in consumer psychology suggests that consumers have complicated metal activity before and after purchasing a product and differences in age, sex, occupation, nationality, degree of education and social environment may help mark out various consumer groups and consumer psychology. According to the results of surveys on consumer psychology done by SSIC, generally consumer psychology could be categorized as follows:

  1. The psychology of being practical

The major psychology of most consumers during the process of consumption is being practical. They think the actual utility of the products is most important. They hope the products are convenient to use, be cheap and at the same time very good and do not purposely seek beautiful appearance and novel style. The consumer groups that are practical-minded are mature consumers, working class, housewives and the seniors. 

  2. The psychology of seeking the beautiful thing 

  Consumers that economically powerful ubiquitously have the psychology of seeking the beautiful. They pay attention to the shape of the products and its packages as well as the artistic value of the product. The consumer groups that seek the beautiful are mainly young people and intellectuals, among which women account for 75.3%. The packaging of products such as jewelry, cosmetic, clothing, artwork, and gifts need to pay more attention to aesthetic value. 

  3. The psychology of seeking personality 

  The consumer groups that seek personality are mainly young people under the age of 35. This group thinks the style of the product and the package is extremely important and pays much attention to novelty, uniqueness and individuality, that is to say they demand that the style, color and pattern of the package be more fashionable and vanguard while caring little about the use value and price of the products. Most of this group is juveniles and for them sometimes the package is more important than the product itself. For this group not to be neglected, the packaging should be novel and original so as to satisfy their psychological need of seeking personality. 

  4. The psychology of conformity 

    Consumers who have the psychology of conformity are happy to cater to popular trend or imitate celebrities. The age of this consumer group varies and the fact that various kinds of media conduct vigorous propaganda about celebrities and fashion help form this kind of psychological behavior.  Thus, packaging design should follow the popular trend or celebrities that are well-liked by consumers should be used so as to increase the reliability of the products.  

      5. The psychology of seeking fame

  Nearly all consumer groups have the psychology of seeking fame. They value the brand of the products and have a sense of trust and loyalty towards famous brand names.   Economically permitting, they may insist on buying the brand in spite of the high price. Therefore, establishing good brand image during package design is the key to successful production marketing. 

All in all, consumer psychology is complicated and very few people stick to an orientation for a long time and mostly two or above two psychological demands exist. The diversity of pursuits leads to a variety of design styles in the packing of products.    

The color in the design of packing boxes

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