My dad has opened a printing company for 20 years, and with the great printing service, his company has been given the tiles as”best magazine printing company” and the “most creative catalogue printing company “, he is so proud of these achievements of his company, as his only son and the only heir to the great printing business of his efforts, he tries very hard to make me focus on printing business. In order to let me get more deep understanding of his company, he asked me to do an investigation about the situation of printing business and then give him a report about the advantages and disadvantages of his own company. Though I am not that interested in such a task, I have nothing to do but accept. I have to know some background information about book printing service, and how many our competitor there are, or we can say how many are magazine printing companies in the market, to my great surprise, with the quick development of Chinese economy, the chinese printing companies are increasing at an unprecedented speed, that is really impressive. But after I have done a lot of research from learning about the foreign printing companies and our cosmetic label printing companies, I have to say there is a large gap between our printing business and the developed countries printing business. The competition in my country is still a chaos and out of order. hard cover book printing is getting greater attention than ever before, so I think my dad’s company could have focused more on this area in the future. Then there is brochure printing, which is utilized by more and more companies as a way of marketing themselves and representing themselves, so the brochure printing price is not that cheap, compared with magazine printing price. But why is it more expensive? In fact, the answer is obvious, for the later one, wholesale printing paper would do, but the brochures of companies should be considered more carefully. Though the cost of magazine printing paper is cheaper, and we are doing very great in this market, and we have enjoyed great fame and all, but we are not going to give up our brochures printing, which are supposed to draw some diversified clients. I have learned that there is a chinese printing company, which has been doing so great that their turnovers has tripled for only one year, I am really interested in how they are capable of doing this. After investigations, we learned that the wholesale printing company has clear work roles for workers and the paper printing services provided has earned reputation in the market, and they have spent great money on bringing in great paper card printers. These are the very superficial things and can be concluded by many people, but I want to dig more to learn our disadvantages and advantages, so I pretend to be a clients, asking for the color magazine printing, and I have stressed that this book has to be published several days later, they have to create the elegant hard cover printing while adjusting to our needs. I think this is a impossible task for my dad’s company, which has strict requirement and regulations of the paperwork, and the magazine printing process of my dad’s company is really complicated, only if one procedure is finished, the next step can go on, which is obviously a waste of time, the paper;paperboard printing of that company, however, can make this happen, on the one hand, they have much simpler procedure of productions, thus saving time and energy, on the other hand, their printing service and their attitude is really making a great impression.