I know there are many printing companies in this street, and I can spare you the saying” others win doesn’t mean you will win”, I know what it means involving in this field, but I still wan to try to be self-employed for once. I would like my book printing company be a little different from the ones we see in the street. Traditional catalogue printing company would focus more on the paper quality and format of the catalogues, but my company is about to produce some special brochures required by certain people. I hear from one of my friend that his relative is in desperate need of a printing company that could help him print special service brochures, which is designed to help more poor kids in the famished countries, it is obvious that they will not spend too much money on this catalogue printing service, but they need the design to be special, like the spiral printing, but his friends are very disappointed that the presentable design in the market should require the work of very professional printing company, which is supposed to be big-scaled. So if he has to find such a big printing house to do such a beneficial thing, it would counter the meaning of this kind act. I think my printing company would deal with these services a lot, so that is the difference between my printing company and other printing company services. We are not the kind of companies that will promote ourselves as the best printing service company in the market, but we are determined to be the best printing company that could offer the most special books printing services to clients. My dad has a lot of money, there is no need for me to open a printing house to earn money, but I want to do something to contribute to the society. If my friend’s relative come to my printing house for promoting beneficial act, we would give him fashion spiral brochure printing at discounted price. Since I have always been in the mood of promoting some environmental protection idea, any printing services that can help expand this idea will be completely made by my company for free. Though I was born with a golden spoon in my mouth, I am not determined to live on my parents’ help forever, I would also want this as a career for me. If we can provide the best professional printing services at a reasonable price, I am sure we will get better in the future. Though at present, I have to do more work analyzing the tastes and preference of our clients, only in this way, I could be able to provide the professional printing service for them. I know controlling the costs is very important for a company, my dad tells me I should learn experience from our peer of other countries, for example, the book printing and binding in china, how they handle the requirements of clients, and if we want to know how high quality book printing is available without being broke, then I could always check the usa printing company. He tells me I should have done more research on this field whether magazine printing services will greatly influence the sales of it. I know what my dad is absolutely right, but what will we do if we take too much considerations into it, if you want to create the best magazine printing company, you would not realize it if you are not trying, if you love to paper;paperboard printing,you should do it right away, who will never what will happen in the future?