There is a small printing house in this street, I remember when I was a kind, the printing house was there, and now, I am a grow-up, it is still there. Since there are too many shops getting closed and open every day, I can barely remember the old faces, but only this printing house has stood in this street for 20 years, the owner is the same person when I was a little kid, now I call him” old uncle”, when I asked him about the secret of running printing business, he told me it is business brochure printing that help his business so long. “But there are too many brochure printing companies in the street now, how can your brochure printing company be able to compete with them?” He told me his printing house has been called the cheap color brochure printing house in the surrounding area, even if there are new colour brochure printing houses in the streets, the clients of the street would always turn to his printing house,cheapest brochure printing is of course the most critical factor in winning in the market, “but how do you control the costs of printing house?” I asked him, he told me since his printing house was comprised of 3 people, printing of brochures was divided to different person, who is the expert in the special printing area, so his printing house is able to provide customized brochures with great efficiency. While the color printing services provided by other printing houses is based on the great service fee from clients, and he says it is not how these printing houses are all dollars and have no moral sense, with the cost of custom brochure printing increasing every day, new printing house is completely new to clients, they have to adjust to their products and service, some of them may not do such a good job. As regards to service, he maintains great relationship with every client, and thecheap printing services are offered to people with different orders, if the clients complains the quality of the printing products, they will remake them for the client, no matter if he is a regular one or just a strange face. With professional brochure printing technology getting more and more advanced, he and his two employees sometime still feel they can not catch up with the times, so they often surf on the internet, keeping eyes on the new development of printing technologies, besides that, every month, one of them would work for the big-scaled printing company for free, in which way, he would know the orientation of color printing brochures, so when he comes back, they would discuss how to deal with the orientation ofprinting services brochures. “You guys are so awesome, I don’t know you have done this” i told him that I just paid attention to the prosperous business of their cheapest printing company, but I have not gave too much thought on their attitude towards the development of printing technology. So I don’t have to wonder why there are many cheap book printing companies like theirs still face to broke every day, there may be several reasons, may be their colour printing services are not good enough, or may be the owners of the printing house can not keep up with the modern technology. I think the management of this printing house can help us learn what is customized printing services, and no matter you are involved in paper;paperboard printing or other kinds of printing, with great attitude to your clients, you would win hearts of clients.